Top 5 Fashion Games in the US: Q1 2022 Performance

Throughout the first quarter of 2022, the fashion game genre saw varied performance across the top five apps in the United States. Here's a detailed look at their metrics, sourced from Sensor Tower.

Project Makeover experienced a consistent trend in weekly revenue, starting at around $2.8M at the end of December and fluctuating between $2.2M and $2.5M throughout the quarter. Weekly downloads began at 321K, gradually declining to 143K by the end of March. The app's weekly active users also saw a decrease from 1.32M to just under 1M.

Covet Fashion: Dress Up Game had a notable peak in weekly revenue, reaching approximately $716K in mid-February, while starting the quarter at $414K and ending around $295K. Weekly downloads ranged from 32K at the start to about 21K by the end. Active users remained relatively stable, hovering around 230K to 260K.

RuPaul's Drag Race Superstar showed a decline in weekly revenue, from $285K at the beginning of the quarter to about $171K at the end. Weekly downloads followed a similar downward trend, starting at 30K and dropping to around 12K. Active users decreased from 91.6K to roughly 69K.

Love Nikki-Dress UP Queen saw its weekly revenue peak at $284K in early February, with the quarter starting at $211K and ending around $146K. Downloads started at 18.3K and decreased to about 8.7K by the end of March. Active users remained fairly stable, fluctuating between 210K and 230K.

Pocket Styler: Fashion Stars maintained a steady weekly revenue stream around $133K to $168K throughout the quarter. Weekly downloads ranged from 32.5K at the start to 24K at the end. Active users showed minor fluctuations, starting at 126K and ending at roughly 99.3K.

These insights illustrate the varying performance of the top fashion games in the US for Q1 2022. For more detailed analysis and insights, visit Sensor Tower.